C.E.S.T.A. Core Values
Salter McNeil & Associates, LLC was born out of Dr. Brenda Salter McNeil’s passion for racial healing and her inspired vision of reconciliation. The company is organized around five core values, which collectively serve as a blueprint and guideline for the business practices of Salter McNeil & Associates, LLC.
The core values of Salter McNeil & Associates, LLC are:
1. COLLABORATION
Salter McNeil & Associates, LLC approaches the reconciliation process as a collaborative one. We recognize that each client is unique and we view each consultancy as a dialogue with the client in order to develop and implement a plan towards reconciliation that is consistent with the community in which the client operates.
2. EXCELLENCE
Salter McNeil & Associates, LLC endeavors to maintain the highest level of excellence in every aspect of the services we provide to our clients. From speaking to consulting to training it is our goal and expectation that our clients’ experience is consistently excellent.
3. SPIRITUAL SENSITIVITY
A keen ability of discernment is what distinguishes Dr. Brenda Salter McNeil and the entire team at Salter McNeil & Associates, LLC. Dr. McNeil and her team have the unique ability of assessing the spiritual environment, understanding the needs of the people and facilitating a powerful, spiritual experience so that true reconciliation can occur.
4. TEAMWORK
Salter McNeil & Associates, LLC employs an intentional team approach when working with a client. One person cannot achieve reconciliation within an organization; it must be facilitated in the context of community. In order for reconciliation to be real, people must be doing it together.
Salter McNeil & Associates, LLC models diversity by working as a team and creating teams within organizations to carry out the work of reconciliation.
5. AUTHENTICITY
Salter McNeil & Associates, LLC believes strongly that authenticity is a key component of reconciliation. Accordingly, as an organization, Salter McNeil & Associates, LLC is the first partaker of the strategies and principles it espouses to other institutions and organizations. The staff at Salter McNeil is diverse and those connected with Salter McNeil & Associates, LLC are committed to the ideals of diversity professionally and personally.
